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Media pluralism, new media market players, and an updated operational strategy are among the European Audiovisual Observatory’s priorities for 2027

05.11.2026

On November 3, the 76th meeting of the Executive Board of the European Audiovisual Observatory (EAO) took place in Strasbourg, France. The meeting was attended by Valentyn Koval, First Deputy Chair of the National Council, and Maryna Gumenna, Chief Specialist of the media regulator’s International Cooperation Department.

The participants reviewed the Observatory’s budget and Action Plan for 2027 and discussed key areas of work and topics for future research.

Among the priorities identified were:

  • cooperation in the areas of freedom of expression, media, and the safety of journalists;
  • research on the impact of artificial intelligence in the media sector on users;
  • analysis of the emergence of new market participants and changes in the rules governing the audiovisual ecosystem;
  • research on the visibility of audiovisual content on digital platforms.

One of the key issues discussed at the meeting was the election to the Bureau of the Executive Board. Starting January 1, 2027, the Bureau will include representatives from Norway, Italy, Montenegro, Albania, France, and the European Commission.

Participants were also invited to contribute to the review of the Observatory’s strategy for 2024–2028. The first proposals for updating the document are scheduled to be presented to member states ahead of the next Executive Board meeting, which will take place in June 2027 in Rome.

For information: Ukraine became a member of the European Audiovisual Observatory on June 19, 2025. It is a Council of Europe institution that studies the European audiovisual sector, including film, television, video-on-demand, and streaming services. The Observatory collects and analyzes statistical and financial data, studies legislation and regulatory changes, and provides information to government officials, media industry representatives, journalists, and researchers.