Action Strategy of the National Council of Television and Radio Broadcasting of Ukraine 2024-2026


The Action Strategy of the National Council for 2024–2026 (hereinafter – the Strategy) is a fundamental medium-term document approved in accordance with the requirements of the Law of Ukraine “On Media”, which defines the goals and directions of the National Council.

The goal of the Strategy is to define the main directions of activity of the National Council provided by the Law of Ukraine “On Media”, as well as international agreements and state programs in the field of information policy, media, culture and arts, electronic communications, and other areas of public life that have an impact on media, taking into account the needs of the dynamically changing Ukrainian society.

The Strategy should define necessary steps to ensure pluralism of opinions, to satisfy and to provide citizens with information rights, to render a variety of the media services, to create a favourable business media environment, to develop civil society, to protect the rights of users of the media services (information, entertainment, education, etc.), both a whole Ukrainian society and certain ethnic and social groups.

The goals and priorities outlined in the Strategy are aimed at implementing European integration process and realising the Law of Ukraine “On Media”, which was elaborated in compliance with the Council of Europe standards. The EU Audiovisual Media Services Directive has been implemented into Ukrainian legislation.

Elaboration of the Strategy is based on the following principles:

  • focus on the medium-term goals of the media regulator under the national interests of the Ukrainian state;
  • multi-vector nature of activities substantiated by the dynamism of the national and external media environment.

While preparing the Strategy, the publicly available research data was taken into account (a list of researches with relevant references is provided in Annex 1 to this Strategy).

Main stakeholders involved in the preparation of the Strategy are government authorities, whose responsibilities fully or partially include the areas defined in the Strategy, as well as public organizations, whose activities include media and related areas (a list of stakeholders is provided in Annex 2 to this Strategy). The materials of strategic sessions with the participation of representatives of media entities and media NGOs were also used; the aim of such sessions was to study problems and challenges faced by the media industry, as well as their vision of the prospects for media development.

The media regulator is aware of the need for fundamental changes in approaches to regulating media space and takes into account changes in legislation to expand a range of regulatory entities, security situation in the country, changes in the use of information, and has clear intentions to get actively integrated into European processes.